In today's ever-growing digital touchpoint world, the impact of in-store media on shaping the behaviors of Indonesian buyers is critical. ShopComm, with our rich heritage in shopper marketing, has helped to pioneer this changing landscape. Our latest insights reveal compelling evidence on why brands should do more and do it better in-store.

In an era dominated by screens and digital interfaces, the phenomenon of digital fatigue has become increasingly prevalent. Understanding the role of in-store shopper marketing to complement digital marketing efforts is crucial.

At ShopComm, we are constantly striving for innovation. To meet clients' increasing demand for large-scale in-store advertising, brand activation and other retail solutions, our IT division has recently launched a monitoring application system to meet that demand.

Indonesia's retail market is still going strong and modern trade is still the most preferred purchase channel among the majority of Indonesian consumers, according to recent research.

Sustainability is not just a buzzword at ShopComm. It is a concerted, continuous, company-wide effort to minimize our negative environmental impacts and pave the way for a more sustainable future.

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.