About us

ShopComm is a comprehensive shopper marketing company with more than 30 years of experience in the Indonesian retail industry. We help brands communicate and influence shoppers along the shopper’s journey, both offline and online.

ShopComm provides multichannel solutions with our end-to-end services from creative concept development, production, permit, implementation, to maintenance and reporting.

Frequently Asked Questions (FAQ)

1. What is ShopComm?
ShopComm is an Indonesian shopper marketing company specializing in in-store advertising, digital campaigns, and customer engagement strategies.
2. How do your solutions work?
3. Where does ShopComm operate?
4. How can I contact ShopComm?
5. What makes ShopComm different?
About Us

A short history of OMG Indonesia

Key Milestones

1995

ActMedia Indonesia is established, becoming the first retail media partner for in-store advertising in Indonesia.

2010

OMG Indonesia is established as the parent company.

2011

DemoPower Indonesia is established as a retail media partner for in-store activation activities. Red Basket is established as our in-house creative and production agency.

2012

CPC Indonesia is established for shopper loyalty solutions.

2014

OMG Indonesia and our group of companies officially moves into our own office building at Grha Adhi Media Office Park. In the same year, ConnectMedia Indonesia is established for in-store advertising within alternative formats (mini-markets and traditional pasar).

2015

HotButton Indonesia is established as the in-house media agency at OMG Indonesia, connecting clients to all our solutions and services. HyperMedia Indonesia is established for in-store advertising within the Hypermart network.

2017

DirectMedia Indonesia is established for in-store advertising within premium retail stores.

2018

InventoryPrime Indonesia is established for retail import solutions for premium products.

2020

InAvi is established for audiovisual solutions.

2021 & onwards

OMG Indonesia invests in relevant digital companies including Oresa (online sampling), AdTones (dial-tone advertising), and DigiFlora (digital greetings platform).

Meet our leadership team

Ricky Subrata

Chairman

Ricky Subrata is a seasoned executive with nearly 30 years of leadership in advertising and retail. From 1993 to 2021, he served as CEO and Chairman of BBDO/Proximity Indonesia, part of the global Omnicom Group, where he led award-winning campaigns for top brands across Asia. As the Founder and Chairman of ShopComm, he continues to drive innovative marketing strategies, bridging retailers and brands through impactful campaigns and shopper engagement solutions.

Irwan Ardiansyah

President Director

​Irwan Ardiansyah is a seasoned professional with over 25 years of experience in advertising, retail marketing, and financial services. As President Director of ShopComm Group Indonesia, he leverages his extensive expertise, gained from both client and agency perspectives, to develop effective omnichannel marketing strategies that drive engagement and growth for brands and retailers.

Theola Ichsani

Commercial Director

Theola has over 20 years of experience in finance, accounting, and commercial strategy. As Commercial Director at ShopComm Group Indonesia, she oversees the company’s financial and commercial operations, ensuring strategic and sustainable growth. Previously, she held leadership roles as GM Finance & Administration and Financial Controller in various agencies, leveraging her expertise to drive financial efficiency and business performance.

Maria Christine

Partnership Director

Maria is a seasoned business development leader with nearly 20 years of experience in marketing and advertising for FMCG brands. As Partnership Director at ShopComm, she leverages her retail media expertise to help retailers and brands refine marketing strategies, optimize shopper engagement, and drive business growth.

Luki Kuswinarni

Shoptivate Director

Luki has over 25 years of experience in advertising (offline and online), client services, and marketing. She currently leads Brand Experience at Shoptivate, part of ShopComm Group, where she drives innovative shopper engagement strategies. Previously, she held key roles as Marketing Manager and Senior Client Service Manager at leading digital and retail agencies, bringing a wealth of expertise in brand activation and consumer experience.

Ine Marasudin

Operations Director

Ine has over 20 years of experience in operations, brand marketing, and business development. As Operations Director at ShopComm, she ensures service excellence in delivering ShopComm solutions across Indonesia. Previously, she held senior roles at MNC and FremantleMedia, where she honed her expertise in corporate sales and production, driving operational efficiency and business growth.

Nancy Purba

Sales Director

With over 25 years of experience in media and creative agencies, Nancy leads ShopComm’s top sales teams as Sales Director. Formerly Head of Corporate Sales at First Media, she brings deep expertise in integrated marketing, crafting strategic solutions for a diverse portfolio of FMCG and non-FMCG clients, driving growth and business impact.

Fanny Rahmasari

GM People & Communications

As a seasoned professional with over 25 years in the media and advertising industry, including TV media, production houses, public relations, print media, and advertising, Fanny Rahmasari is adept at unifying people, culture, brand, and communication, leading the People division at ShopComm.

Leonard Sebastian

GM of Development

As an expert in business development and corporate planning with over two decades of experience, Leonard Sebastian directs our Development Division. His strategic efforts are dedicated to seizing opportunities, making ShopComm the best in its field, and advancing through the latest technology.

Siskania

GM of ORESA (Online Brand Experience)

With over 25 years of experience leading brand strategy, audience engagement, and digital transformation across agency and corporate roles, Siskania is a seasoned professional in marketing and communications. She currently leads ORESA, a digital community platform that bridges brands and consumers through authentic reviews, user-generated content (UGC), and data-driven insights.

Inka Petrina

Legal & Compliance Manager

With over 15 years of experience in corporate law, Inka Petrina excels in business contracts, compliance, dispute resolution, and legal risk management. Her strategic legal approach and expertise in negotiation and regulatory advisory have helped ShopComm navigate complex regulations and support its growth.

Our Sister Companies
Inventaris Prima IndonesiaDigiFloraGradia Offices
info@shopcomm.id+62 21 7343199Grha Adhi Media Office Park, Jl. Deplu Raya No.6, Bintaro, Pesanggrahan, Jakarta 12330
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